DAL CARDS (Detached Address Labels)
Detached Address Labels - Postcards that are mailed with our magazines -not attached or inserted - give advertisers a "stand alone" presence in the mail box at a cost far less than mailing solo post cards...but with the same exposure and returns! Sorry, only one per magazine issue...
Premium DAL Cards
Our primium DAL cards are printed on 100# gloss card stock, C2S in three different sizes - 3.5 x 78.5, 4 3/8 x 8.5, and 5 x8.5. Even though they're priced higher than the .07 hi-bulk cards (below) they remain the number one choice of our advertisers and represent the highest R.O.I. of any direct mail product we know of! Premium cards can also have a magnet attached for added shelf life. The low cost of mailing a postcard as a DAL - compared to solo mailing - and with geographical selections at the zip code level, make this the number one add-on product we offer.
DAL cards printed on .07 hi-bulk stock represent great value for both the publisher and the advertiser! While they don't have the "sheen" and endurance of cards printed on enamel card stock, they effectively get the message across at a reduced cost.
The sizes of the cards shown are 8 1/2" x 5 1/2" (Gold's Gym), 8 1/2" x 4 3/8" (Georgia Oak Landscaping) and 7 1/2" x 3 1/2" (Domino's Pizza).
Advertise on the back!In 2007 the USPS changed it's ruling on advertising on the back (address side) of a detached address label (DAL). The change only applies to premium cards printed on minimum of 100# card stock. Advertising is not allowed on the backs of hi-bulk cards. Publishers may continue to use missing children photos and information from the the National Center for Missing & Exploited Children. (www.missingkids.com).
Advertisng can be sold to the customer purchasing the front of card...or to another advertiser.